Events have been in trend for a very long time now, and managing these requires eye-catching skills. For promoting and marketing a live event for successful event marketing. No one is a professional marketer by birth, but enhancing your skills at regular intervals can make you a pro.
Being an event manager requires you to spend a lot of time with enough effort to attract the audience to your business website. But,
Do you know how we can do it?
Well, there are different types of marketing events to promote your event business:
In-Person:
The best way to interact with your clients is by contacting them in person. Meeting your audience and partners for real will help you promote your brand and establish professional relations with them.
Virtual:
Some events can be held online, especially when there was Covid impact around the world. Due to some physical limitations, virtual event planning can be really intriguing to attract your clients.
Hybrid:
Hybrid events are live events with a digital component. Attendees can either participate in the live event or be a part of it online. The conference meets, performances, and launches can be held in hybrid mode.
So, today, we will discuss some intriguing event marketing ideas that can help your event management business stand out to your audience.
#1 Day-Of-Event Social Media Hashtag:
Start with social media hashtags regarding the day of the event. It makes it easy for the audience to follow the conversation. Marketers use hashtag generators which means using a trendy and clever hashtag in all your assets like social media posts, landing pages, email communication, etc.
#2 Video Snippets:
Creating and uploading videos can be the best way to vibe with your audience. Don't forget to record the best shots of the event for posting the same on social media platforms and other similar websites. It will leave a huge impact on users in search of the same niche.
#3 Professional Photography:
When you host an event for your client, make sure to hire the best professional photographers to capture the best shots on occasion. Delivering the best service to your customers should be a prime concern that can look authentic to the audience.
#4 Registration Page For Next Event:
To keep your SEO ranking eye, you can create a registration page for the next event. It can be one of the best marketing ideas to remind your audience and be on top of their mind whenever they plan to host the next event.
#5 Ticket Giveaway Campaign:
One of the best ways to promote your audience and automate your brand marketing is via ticket giveaways. The audience loves free gifts, and running social ads will help you gather them to collect the same. It will give them a chance to know your services are rendered.
#6 Email Marketing:
For reaching the current audience and increasing engagement on your website, email marketing can be the best choice. You can offer them email subscriber discounts to incentivize your current followers for the company to attend. So, start promoting via email marketing today!
#7 Social Media Advertising:
Running ads on social media can be really beneficial to promote your event marketing business. You should learn to advertise on Facebook, Instagram, YouTube, etc., to attract users to your social media profiles and website.
#8 Event Promotion Timeline:
You must follow the event promotion timeline mentioned below:
3-4 months before your event:
Email marketing: Email previous attendees, give an early bird discount, etc.
Post in social media groups
Create a Facebook event
Promote influencers/speakers/sponsors
Launch website/landing page
Create event-specific branding
Post banners locally6-8 weeks before your event
Promote influencers/speakers/sponsors
Set up search engine campaigns and any online ads
Produce content marketing assets
Run a social media contest
End early bird promotions
3-5 weeks before your event:
Email marketing drip campaigns
Retargeting ads on social media
Have partnering brands/sponsors post about your event
Create a social media filter
1-2 weeks before your event:
Create social media hashtag
Post-behind-the-scenes content on social media
Use "last call" messaging2-6 days before your event
Send an email reminder to those who are interested
Promote on social media
More BTS content
Day of your event:
Run your hashtag
Be active on social media
Take photos/videos and post them online
Engage with your attendees online
You can also watch: Socinator - All In One Social Media Management Software
Wrap Up:
We hope that these event marketing ideas will help my readers increase engagement in your audience's eyes. So, start implementing these tips and tricks today.
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